• So AMP is pretty easy to work with. And different people are producing AMP. They publish it like they publish any web pages.
  • Google has a big pile of AMP pages. Sometimes they display them when people do searches on mobile.
  • But there’s latent value in all this AMP content. You or someone could go and make your own cache of AMP pages, like Google is doing.
  • And your cache could just be AMP pages. And you could sort them by topic and date.
  • Now a user could bring up their phone and hit a topic page — say http://lots-a-amp.com/feed/sports/most-recent
  • And the result could be all the AMP pages that are about Sports. Maybe it’s just a feed or what-have-you.
  • But also videos or tweets or whatever, too. And it’d be fast. Everything would load quick.
  • It’s kind of like RSS. But people could still monetize their own content by putting ads on their pages. Or display interactives. Or what have you. It’s just faster.
  • Which means that you can do stuff with other people’s content and they can still make money. Which RSS was never great at.
  • So basically this is a good technology for doing RSS/feed-like things with the full text and art and video of an article, but you aren’t messing with anyone’s monetization plans.
  • You can’t do this now, because the technology platform isn’t there for the general user, but you could, because it’s open, which is progress of a kind.

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