CMS ❤ CRM

It’s nice to see two acronyms make friends

Illustration by Stephen Carlson

“We are trying to connect our content to our funnel.”

There’s a thing that does this!

What is a Funnel?

General brand marketing > Social/Twitter/Podcast > Events/Newsletter > Email > 1st visit > 2nd visit > Relationships > $$$

What is CRM?

An old version of Salesforce found via Enterprise Screenshots.

What’s a CMS?

No heads anywhere!

API is just a fancy way to say “funnel”

Why now?

Co-founder, https://postlight.com, a digital product studio in NYC. Also writer, Medium advisor, programmer. Any port in a storm, especially ports 80 and 443.