CMS ❤ CRM

It’s nice to see two acronyms make friends

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Illustration by Stephen Carlson

“We are trying to connect our content to our funnel.”

There’s a thing that does this!

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What is a Funnel?

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General brand marketing > Social/Twitter/Podcast > Events/Newsletter > Email > 1st visit > 2nd visit > Relationships > $$$

What is CRM?

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An old version of Salesforce found via Enterprise Screenshots.

What’s a CMS?

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No heads anywhere!

API is just a fancy way to say “funnel”

Why now?

CEO, https://postlight.com, a digital product studio in NYC. Also writer, Medium advisor, programmer. Any port in a storm, especially ports 80 and 443.

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